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Arabella is an insight consultant.

With over seven years experience working with clients across divergent sectors from food to fashion to utilities, she continues to position human attitudes and behaviours at the heart of brand strategy.

She's into - understanding human behaviour, helping brands develop socially and environmentally positive legacy and the magic of cross-pollination when different industries and interests come together.  

Currently based in London, working as a freelance consultant with Protein, Matter and continuing her own learning questioning and prototyping as an emerging system change practitioner with the School of System Change led by Forum for the Future.

Previously a Futures Consultant at The Future Laboratory.


Brand audits
Audience profiling
Typology reports
Brand Strategy
Cultural Immersions
Industry reports
Market reports

Desk research
Qualitative research
Quantitative research
Competitor mapping
Stakeholder consultation
Systems mapping
Workshop facilitation