Arabella is an insight consultant. With over seven years experience working with clients across divergent sectors from food to fashion to utilities, she continues to position human attitudes and behaviours at the heart of brand strategy.

Things I’m into; understanding human behaviour, creating a socially and environmentally positive legacy and the alchemy of cross-pollination.  

Currently based in London, working with ProteinMatter and questioning and prototyping at the School of System Change by Forum for the Future.

Previously a Futures Consultant at The Future Laboratory.


Desk research
Qualitative research
Quantitative research
Competitor mapping

Brand audits
Audience profiling
Typology reports
Brand Strategy
Cultural Immersions
Industry reports
Market reports



Video: Busy Bees, Barnes & Webb : 'Apes curamus et nos curant'